About Richard A. Morris

Richard A. Morris is the founder of ROI Consulting, a firm specializing in education and transition services (succession, governance, and strategic planning) for cooperatives, public, and private companies. Rich is an adjunct professor at the Lake Forest Graduate School of Management and co-author of Kids, Wealth, and Consequences: Ensuring a Responsible Financial Future for the Next Generation, Bloomberg Press 2010.

Rich started his career developing adult education programs at Raymond Lift Truck, Gould, and Imperial Clevite corporations. He continued his career by joining his family’s 80-year-old company, Fel-Pro Incorporated. (Fel-Pro was nationally recognized for its business practices, often rated one of the top ten companies to work for in America). While at Fel-Pro, Rich held several positions starting in distribution, sales, and personnel training. In 1990 he led the marketing efforts of Fel-Pro’s Automotive Aftermarket Division, increasing both market share and earnings (EBITDA) by 33% in five years. In 1992 Rich joined Fel-Pro’s board of directors. In the mid 90’s, looking for ways to expand the company, Rich spear-headed the identification of strategic acquisitions and internal business growth which ultimately led to the sale of Fel-Pro in 1998.

Rich has been asked to share his experience with a wide range of audiences including family business and entrepreneurial centers, associations, family offices, and financial institutions. Rich has appeared on WGN TV, ABC’s Washington Business Tonight, National Public Radio affiliates, and business radio programs. He has been quoted in the Wall Street Journal, Crain’s Chicago Business, and Family Business Magazine. Rich earned his undergraduate degree from Ithaca College and an MBA from Northwestern University Kellogg School of Management.